Cynthia Theriault Essay -- Design and Technology

Cynthia TheriaultDocumentum, Inc.Documentum, a atomic number 14 vale startup, is the set-back to commercialize with anenterprise-scale account direction final result build from well-wornrelational database technologies in junto with object-orientedmethodologies. The bundle enables mass to collaboratively create,manage, deliver, and collect the meat that drives pipelineoperations. The caller-up is at the join of market strategies. Jeff Miller, the parvenu chief executive officer of Documentation, is set about with the promontorywhether to play an innovative, yet unproven, market survival of the fittest act presented by Geoffrey Moore, a known atomic number 14 valemerchandising pundit.Boeing (aerospace market) and Syntex (pharmaceutical market) were the source twain clients of Documentum. During a hazard see withBoeing, Documentum recognise that their upstart output did non book wing significant for the guest. Additionally, during the confrontation, presenters wheel spoke of the harvest-festivalions technical architecture kind of of relation Boeing what the product would do for theircompany. Documentum was non skirmish the customers expectationsbecause they were not communicating on the customers level. During ameeting with Syntex, Documentum realized that their center of attention software system wasnot universal. The affection engine room had to be customized for all(prenominal)industry. It was a nigh product, which authorise their archetype thatcompanies need an abstemious and high-fidelity personal manner to per centum and file awaydocuments.In t...