Dominant Management Philosophy of Whirlpool Corporation Essay

I hereby state the analysis of the dominant management philosophical system of Whirlpool Corporation for evaluating whether our company sh on the whole engender Whirlpool. Whirlpools management is potently committed to build bullnecked stations and a growing loyal consumer base via its brand value creation strategy establish on diversity, innovation, cost harvest- habitationivity and collective social responsibility. Whirlpool knows the art of supplement its broad(a) array of strong brands to operate strategically different & geographically far-flung markets.Innovation is Whirlpool Corporations differentiating strategy giving it a noteworthy competitive advantage. Every Whirlpool firebrand aims at understanding the unique consumer inevitably and converting them into products and services, thus, creating unmatched customer loyalty resulting in high tax processs and superior wages to the global investors. Whirlpools gross has grown by 7. 3 % it has returned $ 502 one thousand thousand to shareholders, during the year ended December 2007. unconnected from strong brands, Whirlpool has a surface diversified customer, product and employee base. A wide range of products allows the company to cater to a large and diverse range of consumers all across the globe, thus, providing it with diversified range of revenue streams. It strategically explores new markets and then uses its strong brands value creation strategies to enter those markets where product penetration level is still low. For example, India with a population of 1. one thousand million and an expected home appliances market size of $ 4 billion clicked as a high growth market. Whirlpool has already captured 25% of Indian market. It has well defined code of morality covering 14 aspects of business and the same(p) is well-embedded throughout the organization. Whirlpool is listed 18th on World 100 Best incarnate Citizens by Business ethics cartridge clip and among the Top 25 Most respect ed U. S. Companies by the Reputation Institute. This demonstrates strong consumer trust, which goat be leveraged to fuel higher turnover.