Aqualiza Quartz Shower

IMBA 2006 Problem Statement Aqualisa launched the most significant lavish pedestal innovation in recent British history: the lechatelierite shower stall. The shower provides significant improvements in terms of forest, cost, and ease of installation. In overlap testing, the Quartz shower received rave reviews from twain consumers and plumbers alike. However, early sales of the Quartz shake been disappointing. Now, the company is face up with some key issues virtually whether to change the line of cerebrate strategy, promotional strategy, and the overall positioning of the ingathering (niche or mainstream product) in the context of his existing product line. Situation Analysis familiarity: Aqualisa, third in the shower market with 18% coverage has had a successful marketing strategy, which allowed it to enjoy 25% remuneration go by on sales and a offset of 5% to 10% in a mature market. They have effectively metameric their markets and have products that cater to each segments needs (product range of 9 models covering the three types of showers functiond in the UK, ranging among 230 and 670). Their channel relationships are strong and positioning has helped them achieve a upright brand name in the market. The company utilise the shower max (specialized product similar to Aqualvalve at lower priced than the so cardinalr mentioned) to diffuse the developers market.

Companys Strengths * Strong reputation in the shower market * super profitable company * High quality products * Excellent service * Strategic use of Gainsborough brand to penetrate low cost market Co mpanys Weaknesses * Only usable in 40% of t! rade shops, 25% of the full(a) showrooms, and 70% of total outlets * 10% defected products * Competition is catching up in product quality * Considered as an expensive brand Costumers: Broadly speak the customers in the individual market segment have one reciprocal feature; they could identify problems in current showers which were... If you necessitate to repay a full essay, order it on our website: BestEssayCheap.com

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