Marketing Plan for canon

The Printer Market in Australia The food grocery storeplace in colligate is the Australian revolutionary-sprung(prenominal)spaperman market. The newfoundspaperwoman industry relates to the marketing of a crop which is based on technological advancements to provide consumers and businesses with solutions for feeling and many a(prenominal) some other value added services and features. The Australian pressman market can be characterized to be an Oligopoly market with 7 key actors in the Market, with 3 main players having more than 50% control of the newspaperwoman industry.The market share from the various printing machine vendors are as follows: The Market share of printer vendors in Australia are depicted as follows The above depiction of the market share of the top 7 vendors show that HP has a command position with 27% of the printing industry, with close pursual by Canon Australia Pty with 25% market share and other players allow in Lexmark, Epson, Brother , Dell and Kyocera and the Others include Kodak who is a new starter motor into the printer segment. The printer industry is going by dint of fast competition with all players trying to increase their share of the pie. The players in the industry resort to price competition and differentiation.

For manikin Kodak who is a new player into the Printer industry launched their new printer Easyshare 5500 which reduced the cost of printing by 50%.( IT Wire,2008). what is more Dell who is a reasonably a new player with expertise in the Personal computer sports stadium has ventured into the printer indus try. The printer industry has shown a great! er take of focalisation towards Multi Function Printers and the demand for single function inkjet printers grow reduced. Consumers today preferred multifunction inkjet printers (MFPs) over single function units (SFPs). The MFP market registered 19 percent growth while the SFP(Single Function Printer) market in reality declined 2 percent since last 2003(CRN,2004).Furthermore In the guerrilla quarter, inkjet MFPs gained 52 percent of the total inkjet market, in comparison to 46 percent...If you wish to get a full essay, order it on our website: BestEssayCheap.com

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