Marketing a New Breakfast Cereal In Australia

Introduction BearBars is a newly shitd Australian owned government that ordain provide an attractive, convenient and healthy breakfast excerption to consumers. Kotler, Brown, Adam, Burton, and Armstrong, (2007) pass grocery storeing as providing value and satisfaction to customers in a more effective way than the competition mend creating and increase profit for the company. A new company much(prenominal) as BearBars must closely study the macro-environments, which are the out-of-door forces that allow for affect the marting dodging of this new product to wee-wee a Marketing Mix. A Marketing Mix includes the variables that hindquarters be controlled to produce the required response within the objective lens markets (Kotler et al. 2007). The six macro-environments (including Economical, Cultural, Demographical, Natural, Political and Technological) exit be analysed for trends in the market to identify positive and negative influences on the trade strategy of this product. Demographical Kotler et al. describe the demographic macro-environment as The study of sympathetic populations in terms of size, density, location, fester, sex, race, occupation and other statistics (2007, p. 169).

It is people that create and conciliate up the markets and it is important to identify the demographic trends that pass on jounce on the marketing and sale of this product. As a force of continued low birth rates and the ever increase life-span of Australians, Australias population has continued to age (The Australian actors assistant of Statistics [ABS], 2008). The number of people over 65 long time of age is increasing, wit! h people aged 55-64 years increased from 9% to 11% between 2001 and 2006 (ABS, 2008; Kotler et al., 2007). The ageing population of Australia creates a bigger market requirement for age appropriate breakfast and BearBars will train the bar contains fruit and a high character reference contented to meet the health needs of this demographic. ABS statistics show mothers in braces relationships with children (aged 24-49) did 29...If you want to get a full essay, narrate it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay