Running Head : [Author s Name][Institution s Name]Over the course of the 20th century , the media environment has shape an increasingly omnipresent force in our lives . crown of South Carolina University professor Todd Gitlin nones that the sheer plenitude of it has swellight-emitting diode to become a torrent of such magnitude to evolve from cosmos a mere accompaniment to life to become a substitution envision of lifeThe most ubiquitous representative of the media experience is the video set . As of 1999 , close to a light speed part of Ameri fuel br children now live in homes with hotshot or more TVs and a VCR , and intimately 74 percent of homes with TVs subscribe to cable or major planet operate . As such , goggle box and another(prenominal) related function and devices be central to the media saturated life -style (Gitlin , 2002It wasn t al fashions this way . Prior to the 1950s , when picture real achieved widespread sufferance in the homes of the average American , the prime(a) mass moderate of choice was the radio , which according to Levinson (78-79 , essentially amplified democracy (insofar as the ancient Greeks defined it as the uttermost to which an audience can hear a speaker s join ) into the range of a nigh infinite number of vivification elbow roomsHowever , radio s raise fibre as the medium that distributed and popularized ideas and culture to a hulking population was challenged by television , due to the fact that the latter(prenominal) carried visuals in addition to sonorous . Levinson (97 ) notes that only if as mercantile talkies pictures like The Jazz Singer install the sight-only silent pick out to rest the sound-only radio was challenged for its flake in the living room by the sight and sound verisimilitude of televisionLevinson (99 ) observes t hat radio survived in pique of television ,! by adopting a distinctively different role in the media-verse : capitalizing on of import humans needs that are consonant with its limitations and identifying a virgin space where it can be received , namely automobiles kitchens and bathrooms .

It free-base what Levinson describes to be its own human ecological niche withal , television s ability to go along cultural hegemony would not be without its own challengesWhen the FCC announced a suspension on processing applications for television licenses , their intent was to relegate a ` hold in blueprint for the rapidly growing television industry in the United States However this temporary ` stop only smothered the industry s ability to provide surfeit for increasing request . As such , enterprising individuals began to go for cable technology to provide issue to areas where television self-control was not be met with network coverageCable companies had essentially pirated broadcaster pith , and the resulting controversy led directly to FCC involvement in 1966 . Rosel Hyde , thus chairman of the FCC affirm the concerns of copyright holding broadcasters by noting that cable companies were engaging in a destructive melodic line of competitor , condescension the public gain to be had from an alternative form of content distribution . As such , there was a significant need to ensure that copyright holders were compensated moderately sequence maximizing...If you want to get a full essay, army it on our website:
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